Custom signs are a great way to get your message across in exactly the way your audience needs. Our customers often ask, "What size should my sign be?" Because sign size depends on the use, it can be helpful to consider the following questions when brainstorming your next custom sign.

What do you want your sign to say?

Your message should be conveyed as concisely as possible; if your audience is driving by, too much text is hard to process, and the message can be lost. If your audience is walking or stopping, your message can be longer with different formatting for importance, but keep it clear and to the point.
Custom Sign

What color should the sign be?

Color can also help convey your message, in addition to text and shape.
  • Red = prohibition
  • Black, green, blue = information
  • Yellow = warning
  • Orange = construction or utility
  • Brown = forest service, parks
Contrasting colors will enhance readability; use red, black, green, blue or brown with white, or use yellow or orange with black. A border around the edge of your sign can also help the colors stand out. Hall Signs can even Pantone Match your custom color. Just ask!

What shape should the sign be? 

Sign shape also plays an important part in messaging. Rectangle or square signs often convey general information, while diamond shape signs are best for warning messages. The following shapes are often associated with other functions, so make sure to choose wisely to inform and not confuse your audience:

  • Octagon = stop
  • Triangle = yield
  • Shield = interstate
  • Circle = railroad crossing
  • Pentagon = school crossing

What size should the sign be?

Choose your sign size by how much text you plan on using. Lots of text will need a larger sign in order to be readable. Less text means your sign can be smaller; just make sure that it's not too small for your audience! Start with one of our "standard" sizes, and if there's any doubt, a larger sign is always easier to read.

What materials should be used?

Choosing your materials means knowing where and when your sign will be used. Our most common signs use an aluminum substrate with an Engineer Grade reflective face, but we offer a variety of substrates and face materials. Long-term, outdoor signs work best with aluminum and reflective materials. Short-term or temporary signs can be plastic. Other temporary options include corrugated plastic signs, or even a vinyl banner. 

Now that you know what materials, size, shape, color, and appropriate text to use for your custom sign, let Hall Signs help you bring it to life!